Turn Your Ideas into a Profitable, Purposeful Brand
The Brand Builder Institute is a 3-month coaching program designed to help you take your scattered ideas and transform them into a powerful, income-generating brand. With personalized 1:1 coaching, bi-weekly strategy sessions, and a step-by-step framework, you’ll learn how to build an audience, create a product or service your customers love, and confidently launch and sell your brand.
Ready to make it happen? Join us and start building your brand today!
Curriculum
Course Expectations and Pre-Work
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Let's Get Started
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The Foundation: Your Brand
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Your Audience, Their Needs & Starting Your Content Strategy
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- Introduction to Crafting Your Brand and Content Strategy (6:30)
- Market Research – Go Where Your Customer is & Learn What They Need From You (18:25)
- Position Yourself as the Solution (7:02)
- Brand Yourself & Develop Your Content Strategy (6:24)
- Turn in Your Assignment Here:
- Have questions? Ask here!
Content Creation Part 1: Planning the Content
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- What to Expect: Module Overview + Assignment Instructions (6:59)
- Content Creation Guide + 30-Day Content Calendar (13:04)
- Will Anyone Watch?: Validating Your Video Ideas (11:09)
- Your First YouTube Paycheck: 90 Days to Monetization (24:51)
- What to Say: Video Script Outline (15:40)
- YouTube Do's & Don'ts + Pro Engagement Tips (15:31)
- Have questions? Ask here!
- Turn in Your Assignment Here:
Content Creation Part 2: Creating the Content
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- Overview of This Week + What to Expect (4:14)
- Channel Brand: Channel Art, Playlists, Intros/Outros (57:35)
- Setting Up & Filming Equipment (20:15)
- Exploring Different Types of Videos (11:07)
- Going Live: Strategy and Execution (30:07)
- Editing Your Video for Maximum Impact (6:39)
- Have questions? Ask here!
- Turn in Your Assignment Here:
Post Your Content & Get Seen!
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Putting it All Together: Content Creation
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From Content to Business
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Start Your Email List: From Viewer to Community Member
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From Content to Income: Product Development
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Business 101: Website + Business Essentials $$$
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Your Sales Funnel & The Beginning of Your Marketing Campaign
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