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The Brand Builder Institute
Course Expectations and Pre-Work
Welcome + What to Expect
October Group Strategy Sessions: Brand + Content Strategy
Mindset Pre-Work
Schedule Your Work Time
Turn in Your Pre-Work Here:
Community, Accountability, Support & Questions
Let's Get Started
What to Expect for the Next 3 Months (2:33)
The Foundation: Your Brand
Branding Lesson Part 1: Who, What, Why, & Why You? (5:05)
Assignment: Brand Visualization Exercise (4:30)
Turn in Your Assignment Here:
Community, Accountability, Support & Questions
Your Audience, Their Needs & Starting Your Content Strategy
Introduction to Crafting Your Brand and Content Strategy (6:30)
Market Research – Go Where Your Customer is & Learn What They Need From You (18:25)
Position Yourself as the Solution (7:02)
Brand Yourself & Develop Your Content Strategy (6:24)
Turn in Your Assignment Here:
Have questions? Ask here!
Content Creation Part 1: Planning the Content
What to Expect: Module Overview + Assignment Instructions (6:59)
Content Creation Guide + 30-Day Content Calendar (13:04)
Will Anyone Watch?: Validating Your Video Ideas (11:09)
Your First YouTube Paycheck: 90 Days to Monetization (24:51)
What to Say: Video Script Outline (15:40)
YouTube Do's & Don'ts + Pro Engagement Tips (15:31)
Have questions? Ask here!
Turn in Your Assignment Here:
Content Creation Part 2: Creating the Content
Overview of This Week + What to Expect (4:14)
Channel Brand: Channel Art, Playlists, Intros/Outros (57:35)
Setting Up & Filming Equipment (20:15)
Exploring Different Types of Videos (11:07)
Going Live: Strategy and Execution (30:07)
Editing Your Video for Maximum Impact (6:39)
Have questions? Ask here!
Turn in Your Assignment Here:
Post Your Content & Get Seen!
SEO: Get Seen with Your Titles and Thumbnails (28:31)
Create Engaging Thumbnails with Canva (19:00)
Post Your Video: Step by Step Process (17:11)
Putting it All Together: Content Creation
Content Creation Checklist
Turn in Any Assignments for Feedback Here:
Have questions? Ask here!
From Content to Business
Content Consistency Planner (15:34)
Behind My YouTube Analytics: How to Improve Over Time (25:08)
Community Posts: The Beginning to Sales on YouTube (18:36)
Have questions? Ask here!
Start Your Email List: From Viewer to Community Member
Create Your Email List & Your Landing Page (33:24)
Creating Your Freebie in Canva (27:30)
Add Your Freebie to Your Landing Page (9:59)
Create Your Welcome Email Series (Automatic Emails) (20:10)
Have questions? Ask here!
From Content to Income: Product Development
Turning Passion into Profit: The Product Development Overview (8:51)
The Big Idea: What Product Should You Create? (10:01)
Product Types and Pricing Made Easy (16:46)
Building Success: Structuring Your Product (11:13)
Turn in Assignments Here before your 1:1
Have questions? Ask here!
Business 101: Website + Business Essentials $$$
Build a Website that Converts (18:16)
Business Basics: Finances, Taxes, LLC & More (11:10)
Your Sales Funnel & The Beginning of Your Marketing Campaign
Mastering the Sales Funnel (15:09)
The Customer Buying Journey (9:50)
Using YouTube to Educate then Sell (7:56)
Channel Brand: Channel Art, Playlists, Intros/Outros
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